What is Menu Engineering?

by | Jan 27, 2024 | Menu Engineering | 0 comments

Menu engineering is a strategic approach to menu design that aims to maximize profitability by strategically analyzing and optimizing menu offerings. It combines data analysis, consumer psychology, and design principles to create a menu that drives sales and enhances customer satisfaction. At its core, menu engineering involves categorizing menu items based on their popularity and profitability.

This categorization helps identify high-profit items, signature dishes, and under performing items that may need adjustment or removal from the menu. By understanding the performance of each item, you can make informed decisions about pricing, placement, and promotion to maximize profitability.